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September 24, 2010

Title: Surveys: Who, What, When, Where and Why? Segment 1 of 2
Topic: Surveys: Who, What, When, Where and Why?

Discussed by Doug Scheon
with Independent Women’s Forum (www.IWF.org)

How many listeners have ever been called and asked to participate in a phone survey? Why are survey results news worthy? Does it matter who pays for the survey? Is it important to be able to look at the questions that were asked? Does it matter how questions are asked, when the calls are made, where calls are made – what part of the country, the state, the county, the locale?

That begs the question: why conduct the survey: to find answers, or to prove a point?

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Title: Surveys: Who, What, When, Where and Why? Segment 2 of 2
Topic: Surveys: Who, What, When, Where and Why?

Discussed by Doug Scheon
with Independent Women’s Forum (www.IWF.org)

For more than twenty years Dr. Schoen has created winning messages and provided strategic advice to numerous political clients in the United States and to heads of state in countries around the world, including Greece, Turkey, Israel, the Philippines, Korea, the Dominican Republic, Bermuda and Yugoslavia.

Doug Schoen was named Pollster of the Year in 1996 by the American Association of Political Consultants

Dr. Schoen was President William Jefferson Clinton's research and strategic consultant during the 1996 reelection, and has been widely credited with creating and effectively communicating the message that turned around the President's political fortunes between 1994 and 1996.

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